Get Found · New this week
Gemini can now work on your Google Business Profile. Here’s what to let it do.
Google’s AI assistant can connect to your listing, your ads and the apps you already use. It can save you time on posts and graphics, but it can’t answer your customers for you.
By Jimmy Thomas, founder · · reads
1. What Google announced
On October 20, Google added a small-business home inside the Gemini app. It is one page where an owner can work on branding, look at sales records and connect the tools the business already uses.
Ten apps can connect: your Google Business Profile, Google Ads and Google Workspace, plus Adobe, Canva, Dropbox, Shopify, Wix, Zoho and Xero. You can also upload your logo, fonts and colors once, and Gemini keeps using them when it makes images for you.
Google says it is rolling out gradually, worldwide, to everyone who uses the Gemini app. It did not announce a price.
2. What it can do with your Business Profile
Connecting your Business Profile lets Gemini read how the listing is doing in Search and Maps and draft updates for it, such as a post about a local event. Google’s help page sets a few conditions: one verified profile, a personal Google Account rather than a work or school one, age 18 or over, and the Keep Activity setting turned on.
That last one matters. Keep Activity means your Gemini chats are saved to your account, so think about what you paste into it.
Google: manage your Business Profile with the Gemini web app
3. Where it helps and where it doesn’t
- Good use: drafting Google posts, rewriting your business description, turning a messy sales spreadsheet into a chart you can read.
- Good use: keeping graphics on brand without opening a design app every time.
- Check before you trust it: anything it writes about your hours, prices or services. Publish only what you would say on the phone.
- Not its job: answering your customers. Gemini helps you run the listing; it does not reply to the calls, texts and form fills the listing brings in.
4. Before you connect it
Tick what is already true. Your answers stay in this browser.
5. The part no assistant covers
More visibility only pays off if every lead gets a fast reply.
Gemini can make your listing busier. What turns that into customers is the system behind it: every call, text and form landing in one place, a reply within minutes and a booking link that works.
Related reads: free ways to get found and why leads go cold after the form.