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Five client builds. What each one does.

Four are websites with lead capture and a CRM behind them, shaped to how each business runs. One shows what a fully custom front end looks like. Here is what we built, how the parts connect and what each one does today.

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What’s inside each build

  1. 01Mae’s Sweets with SoulWebsite · Order inquiry form · CRM · Order pipeline · Customer confirmation · Internal notifications
  2. 02Lee H. Moultrie & AssociatesWebsite · Recruiting, speaking and insurance intake · CRM · Recruiting pipeline · Automation · Marketing infrastructure
  3. 03A’KERA CollectiveWebsite · Opportunity flow · Lead capture · Booking · CRM · Marketing infrastructure
  4. 04ACF Charleston ChapterWebsite · Chapter and community presence · Membership and interest capture · CRM connection
  5. 05Trae ModelsCustom visual design · Custom-built front end

Project 01 of 05

Mae’s Sweets with Soul

An order inquiry that goes somewhere.

Connected components

  1. Front door

    • Website

  2. Capture

    • Order inquiry form

  3. Hub

    • CRM

  4. Runs from the CRM

    • Order pipeline
    • Customer confirmation
    • Internal notifications
Problem
Order requests need a clear way in, a place to be tracked and a prompt acknowledgement. Without them, they live in an inbox.
What we built
A website with an order inquiry form that feeds the CRM. Each inquiry enters an order pipeline, the customer gets a confirmation, and the team is notified internally.
Current capability
An order inquiry from the website creates a CRM record, enters the order pipeline, sends the customer a confirmation and notifies the team.

Project 02 of 05

Lee H. Moultrie & Associates

One website. Three intake paths. One CRM.

Problem
People asking about recruiting, speaking and insurance want different things. One generic contact form would send all three to the same place.
What we built
A website with separate intake paths for recruiting, speaking and insurance, all connected to one CRM. Recruiting has its own pipeline, with automation and marketing infrastructure behind it.
Connected components

  1. Front door

    • Website

  2. Three intake paths

    • Recruiting intake
    • Speaking intake
    • Insurance intake

  3. One CRM

    • CRM

  4. Behind the CRM

    • Recruiting pipeline
    • Automation
    • Marketing infrastructure
Current capability
Recruiting, speaking and insurance inquiries each enter through their own path and land in the same CRM. Recruiting inquiries move through a recruiting pipeline.
Connected components
  1. 01Website
  2. 02Opportunity flow
  3. 03Lead captureForms
  4. 04Booking
  5. 05CRM

Underneath it allMarketing infrastructure

Project 03 of 05

A’KERA Collective

An opportunity flow that ends in a booking.

Problem
People who want in on an opportunity need to see it, raise a hand and book a next step. If capture and booking aren’t connected, that interest has nowhere to go.
What we built
A website with an opportunity and career flow, forms for lead capture and a booking path, all connected to the CRM, with marketing infrastructure behind it.
Current capability
A visitor can move from the opportunity flow to a form and a booking, and the lead lands in the CRM.

Project 04 of 05

ACF Charleston Chapter

A chapter’s front door, connected to a CRM.

Connected components

  1. On the website

    • Chapter information
    • Business and community presence

  2. Capture

    • Membership and interest capture

  3. Connected to

    • CRM
Problem
A chapter needs to be easy to find and explain what it does. It also needs to give interested people and local businesses a way to get involved, with a record of who raised a hand.
What we built
A chapter website covering chapter information and business and community presence, with membership and interest capture connected to the CRM.
Current capability
Membership and interest submissions from the website connect to the CRM.

Project 05 of 05

Trae Models

A front door designed from scratch.

What we built

  1. Design

    • Custom visual design

  2. Build

    • Custom-built front end
Problem
A personal brand that depends on how it looks can’t sit on a template that looks like everyone else’s.
What we built
A fully custom visual design and front end, built from scratch instead of from a template.
Why it’s here
It shows the design side of a Website + System build: when the front door has to look premium, we design it for that.

The common thread

Different businesses. The same backbone.

Every build starts with a website people can act on, a way to capture who they are, and a CRM that holds it all. What happens after the CRM is where each business differs.

  1. WebsitePeople can act on it.
  2. Lead captureWho they are, what they asked.
  3. CRMIt all has somewhere to go.
  4. Built to fitPipelines, confirmations, booking and automation, shaped to the business.

See what a system around your business looks like.

The audit shows where leads are getting lost, what should be connected, and what to fix first.

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